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Fix typo in motivation docs #624

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merged 2 commits into from
May 24, 2022
Merged

Fix typo in motivation docs #624

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a208e33
Fix typo in motivation docs
imatiach-msft May 20, 2022
92dc459
Merge branch 'main' into patch-1
kbattocchi May 24, 2022
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2 changes: 1 addition & 1 deletion doc/spec/motivation.rst
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Expand Up @@ -36,7 +36,7 @@ Customer Targeting

An important problem in modern business analytics is building automated tools to prioritize customer
acquisition and personalize customer interactions to increase sales and revenue. Typically businesses
will offer personalize incentives to customers to increase spend or increase the level of
will offer personalized incentives to customers to increase spend or increase the level of
engagement via more human resources. Any such personalized intervention corresponds to a monetary
investment and the main question that business analytics are called to answer is: what is the return
on investment (ROI)?
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