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Converted to issue: pymc-devs/pymc-extras#438 |
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This distribution was derived in a research note by Hardie & Fader. It's a simple alternative to the Beta-Geometric mixture distribution, and can be easily extended to support static and time-varying covariates.
I started working on this for a CLV model in
pymc-marketing
, but internal discussions were in favor of adding this topymc
instead because this distribution has broad application. Ifpymc-extras
is the more appropriate repo for this, let me know.The research note only provides a PMF and survival function. You can walk through my whiteboarding of the log-likelihood and log-CDF in the below image:
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