Update "What is Rerun?" page (#7716)

docs/content/getting-started/what-is-rerun.md

@@ -3,36 +3,41 @@ title: What is Rerun?
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-Rerun is an SDK and Viewer for visualizing and interacting with multimodal data streams.
-The SDK lets you send data from anywhere, and the viewer,
-which consists of an in-memory database and a visualization engine,
-collects the data and aligns it so that you can scroll back and forth in time to understand what happened.
-
-Rerun is
-- Free to use
-- Simple to integrate and get started with
-- Usable from C++, Python, and Rust
-- Powerful, flexible, and extensible
-- Built in Rust to be cross platform and fast
-- Open source, dual licensed under MIT and Apache 2
-
-Rerun is used by engineers and researchers in fields like robotics,
-spatial computing, 2D/3D simulation, and finance to verify, debug, and demo.
+Rerun is building the multimodal data stack to model, ingest, store, query and view robotics-style data.
+It's used in areas like robotics, spatial and embodied AI, generative media, industrial processing, simulation, security, and health.
+
+## Open source: visualization and log handling
+The open source project combines simple and flexible log handling with a fast, embeddable visualizer.
+It’s easy to get started and can be used as a stand alone library.
+
+The data model is a time aware Entity Component System (ECS), designed for domains like robotics and XR.
+The project includes a custom database query engine and rendering engine, both built around this model.
+
+## Commercial: multimodal data handling at scale
+The commercial offering is managed infrastructure to ingest, store, analyze, and stream large amounts of robotics-style data.
+It's built around Rerun's open source data model to make data pipelines simple to build, and easy to operate with built-in visual debugging.
+
+It gives you a single database interface to operate on data from multiple sources, including MCAP, proprietary log-formats, LeRobot Datasets,
+and multimodal table formats like Lance.
+
+It's under development with select partners. [Get in touch](https://5li7zhj98k8.typeform.com/to/a5XDpBkZ) if you'd like to be one of them.
+
 
 ## How do you use it?
 
 <picture>
- <img src="https://static.rerun.io/how_to_use/fd75fa302617cd0afefc9ba6e5e1e13055fced04/full.png" alt="">
- <source media="(max-width: 480px)" srcset="https://static.rerun.io/how_to_use/fd75fa302617cd0afefc9ba6e5e1e13055fced04/480w.png">
- <source media="(max-width: 768px)" srcset="https://static.rerun.io/how_to_use/fd75fa302617cd0afefc9ba6e5e1e13055fced04/768w.png">
- <source media="(max-width: 1024px)" srcset="https://static.rerun.io/how_to_use/fd75fa302617cd0afefc9ba6e5e1e13055fced04/1024w.png">
- <source media="(max-width: 1200px)" srcset="https://static.rerun.io/how_to_use/fd75fa302617cd0afefc9ba6e5e1e13055fced04/1200w.png">
+ <img src="https://static.rerun.io/rerun-overview-new/1752fc259eef34f3aa8151b21b5937bc0bc2ad38/full.png" alt="">
+ <source media="(max-width: 480px)" srcset="https://static.rerun.io/rerun-overview-new/1752fc259eef34f3aa8151b21b5937bc0bc2ad38/480w.png">
+ <source media="(max-width: 768px)" srcset="https://static.rerun.io/rerun-overview-new/1752fc259eef34f3aa8151b21b5937bc0bc2ad38/768w.png">
+ <source media="(max-width: 1024px)" srcset="https://static.rerun.io/rerun-overview-new/1752fc259eef34f3aa8151b21b5937bc0bc2ad38/1024w.png">
+ <source media="(max-width: 1200px)" srcset="https://static.rerun.io/rerun-overview-new/1752fc259eef34f3aa8151b21b5937bc0bc2ad38/1200w.png">
 </picture>
 
-1. Stream multimodal data from your code by logging it with the Rerun SDK
-2. Visualize and interact with live or recorded streams, whether local or remote
+1. Use the Rerun SDK to log multimodal data from your code or load it from storage
+2. View live or recorded data in the standalone viewer or embedded in your app
 3. Build layouts and customize visualizations interactively in the UI or through the SDK
-4. Extend Rerun when you need to
+4. Query recordings to get clean dataframes into tools like Pandas, Polars, or DuckDB
+5. Extend Rerun when you need to
 
 ## How does it work?
 That's a big question for a welcome page. The short answer is that