Nova Publicidade Digital

Lista de bons materiais e links compartilhados por nossa equipe que dizem respeito à Nova Publicidade Digital e outros assuntos relacionados.

O que é um DMP:

• Explicação Básica Inicial:
  http://digiday.com/platforms/what-is-a-dmp-data-management-platform/

• Explicação Detalhada:

Leia na sequência!

a) DATA MANAGEMENT PART I: WHAT ARE DATA MANAGEMENT PLATFORMS?:
http://www.adopsinsider.com/online-ad-measurement-tracking/data-management-platforms/what-are-data-management-platforms/

b) DATA MANAGEMENT PART II: CENTRALIZE AND SYNCHRONIZE YOUR USER DATA:
http://www.adopsinsider.com/online-ad-measurement-tracking/data-management-platforms/data-management-centralize-and-synchronize-your-user-data/

c) DATA MANAGEMENT PART III: SYNCING ONLINE DATA TO A DATA MANAGEMENT PLATFORM:
http://www.adopsinsider.com/online-ad-measurement-tracking/data-management-platforms/syncing-online-data-to-a-data-management-platform/

d) DATA MANAGEMENT PART IV: SYNCING OFFLINE DATA TO YOUR DMP:
http://www.adopsinsider.com/online-ad-measurement-tracking/data-management-platforms/data-management-part-iv-syncing-offline-data-to-your-dmp/

O que é uma AdExchange:

• Explicação Básica Inicial:
  http://digiday.com/platforms/what-is-an-ad-exchange/

• Explicação Detalhada:

Leia na sequência!

a) HISTORY OF THE AD EXCHANGE LANDSCAPE PART I: RISE OF THE AD NETWORKS:
http://www.adopsinsider.com/ad-exchanges/history-of-the-ad-exchange-landscape-part-i-rise-of-the-ad-networks/

b) HISTORY OF THE AD EXCHANGE LANDSCAPE PART II: NETWORK FRAGMENTATION AND THE AD OPS PROBLEM:
http://www.adopsinsider.com/ad-exchanges/history-of-the-ad-exchange-landscape-part-ii-network-fragmentation-and-the-ad-ops-problem/

c) HISTORY OF THE AD EXCHANGE LANDSCAPE PART III: NETWORK OPTIMIZERS TO THE RESCUE (?):
http://www.adopsinsider.com/ad-exchanges/history-of-the-ad-exchange-landscape-part-iii-network-optimizers-to-the-rescue/

d) HISTORY OF THE AD EXCHANGE LANDSCAPE PART IV: THE AD NETWORK IS DEAD, LONG LIVE THE AD EXCHANGE:
http://www.adopsinsider.com/ad-exchanges/history-of-the-ad-exchange-landscape-part-iii-the-ad-network-is-dead-long-live-the-ad-exchange/

O que é uma DSP:

• Explicação Básica Inicial:
  http://digiday.com/platforms/wtf-demand-side-platform/

• Explicação Detalhada:

Leia na sequência!

a) HOW REAL TIME BIDDING, DSPS, SSPS, AND AD EXCHANGES WORK:
http://www.adopsinsider.com/ad-serving/how-dsps-ssps-and-ad-exchanges-work/

O que é um AdServer:

• Explicação Básica Inicial:
  (Não existe... o negócio é punk mesmo!)

• Explicação Detalhada:

Leia na sequência!

a) HOW DOES AD SERVING WORK?
http://www.adopsinsider.com/ad-serving/how-does-ad-serving-work/

b) HOW AD SERVING WORKS – MOBILE VS. WEB ENVIRONMENTS:
http://www.adopsinsider.com/ad-serving/how-ad-serving-works-mobile-vs-web-environments/

O que é Cookie Syncing:

• Explicação Básica Inicial:
  (Não existe... o negócio é punk mesmo!)

• Explicação Detalhada:

a) SSP TO DSP COOKIE-SYNCHING EXPLAINED:
http://www.adopsinsider.com/ad-exchanges/ssp-to-dsp-cookie-synching-explained/

b) Documentação do Google sobre Cookie Syncing:
https://developers.google.com/ad-exchange/rtb/cookie-guide

Lookalike:

• Explicação Básica Inicial:
  http://www.tru-signal.com/sites/default/files/file/TruSignal-AudienceExpansion_Whitepaper.pdf

• Explicação Detalhada:

a) LOOKALIKE MODELING YOUR AD OPS TEAM CAN BUILD WITH A DMP:
http://www.adopsinsider.com/online-ad-measurement-tracking/data-management-platforms/lookalike-modeling-your-ad-ops-team-can-build-with-a-dmp/