Skip to content

Clarify lack of LTV based audience support #7550

New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

Sign up for GitHub

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Merged
merged 2 commits into from
Apr 4, 2025
Merged

Clarify lack of LTV based audience support #7550

Changes from all commits
Commits
Show all changes
2 commits
Select commit Hold shift + click to select a range
d2ae3fc
Update index.md
segment-voliveira Apr 4, 2025
47488a3
Update src/connections/destinations/catalog/personas-facebook-custom-…
segment-voliveira Apr 4, 2025
File filter

Filter by extension

Filter by extension
Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
2 changes: 1 addition & 1 deletion src/connections/destinations/catalog/personas-facebook-custom-audiences/index.md
View file
Open in desktop
Original file line number Diff line number Diff line change
Expand Up @@ -151,4 +151,4 @@ Most likely, this is due to your Facebook account needing to be reauthorized, so
Note, emails must be in a plain text format. Facebook also provides these guidelines for the emails that you send to them: trim leading, trail whitespace, and convert all characters to lowercase.

### Do you support LTV audiences?
Facebook has a feature called [value-based audiences](https://developers.facebook.com/docs/marketing-api/audiences/guides/value-based-lookalike-audiences/){:target="_blank"} where you can send an additional field like LTV, to tell Facebook how to optimize their advertising based on a customer's value.
Facebook has a feature called [value-based audiences](https://developers.facebook.com/docs/marketing-api/audiences/guides/value-based-lookalike-audiences/){:target="_blank"} where you can send an additional field like LTV, to tell Facebook how to optimize their advertising based on a customer's value. The Facebook Custom Audiences destination does not support value based audiences. If you're interested in this feature, [contact Segment support](https://segment.com/help/contact/){:target="_blank"}.
Loading