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Tuning into Success: A Data-Driven Approach to Marketing and Sales for Chinook

In this exercise we will be answering some questions about a hypothetical online music store (similar to iTunes) called Chinook. We will be answering questions related to Chinook's business, employee performance, etc. We will also perform a bit of data segmentation.

A couple of questions we’ll answer:

  • Which music genre performs best in the USA?
  • Which employees have the best sales performance?
  • Should management purchase individual tracks or entire albums from record labels to maximize profit?

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An exercise using SQL to generate business insights.

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