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market-mixmodeling

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mazba-ahamad / Lag-Length-Estimation-under-Market-Mix-Modeling-Framework-and-Time-Series-Forecasting

Estimation of the Lag Length of the Advertising Adstock or Carryover Effect under the Market Mix Modeling (MMM) framework.

var mmm marketing-analytics decay-rate lag-length vector-autoregressive market-analysis advertising-adstock carryover-effect market-mixmodeling

Updated Dec 21, 2022

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