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In business analysis, the Apriori algorithm can be used to analyze transactional data and identify items frequently purchased together, such as pairs of items or sets of items. This information can inform marketing strategies, such as cross-selling or bundling products.
"Incorporate a pre-purchase insurance upsell product into the Shopify platform. This feature calculates a 10% fee based on the cart subtotal and applies it as the insurance fee. Essentially, customers are offered the option to protect their purchases with insurance before completing their transactions. The fee is dynamically calculated"