AI's impact on Web advertising (and the overall Web business model)

[iherman]

A recent article on Google I/O describes a vision for the evolution of search. "Let Google do the Googling for you" is the slogan used in the keynote of S. Pichai. It is not only Google; Bing, perplexity.ai, you.com, the Arc browser, maybe Siri tomorrow all use the same approach.

I quote the last paragraph of the paper:

[…] to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism funded, the arrival of AI search bodes ill for the future. Google will now do the Googling for you, and everyone who benefited from humans doing the Googling will very soon need to come up with a Plan B.

This strikes me as potentially having an effect on W3C's activity in this area, too: it may indeed become a paradigm shift, affecting business models that make the Web function today.

Would it be worth mentioning this in the document?

[draggett]

Left unchecked, search engines could evolve to progressively encroach on the value provided by individual websites, with the risk of monopolistic control and stifling of innovation. Open standards are needed to enable open and free competition for personal assistants based upon generative AI. Such assistants would build upon an open ecosystem of services with heterogeneous business models and machine interpretable descriptions that facilitate service composition. In principle, W3C could play a strategic role for community building and standards development. We would need to identify which national and international bodies would have a shared interest in encouraging this further. A co-organized workshop would seem a good stepping stone.

On 16 May 2024, at 19:58, Ivan Herman ***@***.***> wrote: A recent article on Google I/O <https://www.platformer.news/google-io-ai-search-sundar-pichai/> describes a vision for the evolution of search. "Let Google do the Googling for you" is the slogan used in the keynote of S. Pichai. It is not only Google; Bing, perplexity.ai, you.com, the Arc browser, maybe Siri tomorrow all use the same approach. I quote the last paragraph of the paper: […] to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism funded, the arrival of AI search bodes ill for the future. Google will now do the Googling for you, and everyone who benefited from humans doing the Googling will very soon need to come up with a Plan B. This strikes me as potentially having an effect on W3C's activity in this area <https://www.w3.org/ecosystems/advertising/>, too: it may indeed become a paradigm shift, affecting business models that make the Web function today. Would it be worth mentioning this in the document? — Reply to this email directly, view it on GitHub <#30>, or unsubscribe <https://github.com/notifications/unsubscribe-auth/AAOKGNXSFDP6CUXOUNFUQMDZCT6T3AVCNFSM6AAAAABH2ZEAHOVHI2DSMVQWIX3LMV43ASLTON2WKOZSGMYDCMJSGY4TCNA>. You are receiving this because you are subscribed to this thread.

Dave Raggett ***@***.***>