3-3-3-outcomes edit

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-    <title>W3C Accessibility Maturity Model</title>
+    <title>Accessibility Maturity Model</title>
     <script src="https://www.w3.org/Tools/respec/respec-w3c" class="remove"></script>
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       <p> 
         The W3C develops and provides free digital accessibility protocols and guidelines that ensure long-term growth for the digital world and equal access for all. These protocols and guidelines are considered to be the gold standard for digital accessibility around the world.
       </p>
-        Whether your company is just starting its cultural transformation on disability inclusion or looking to improve existing processes, the W3C Accessibility Maturity Model can help. It provides a framework for measuring and assessing accessibility maturity, linking teams toward common goals and objectives.
+        Whether your company is just starting its cultural transformation on disability inclusion or looking to improve existing processes, the Accessibility Maturity Model can help. It provides a framework for measuring and assessing accessibility maturity, linking teams toward common goals and objectives.
       <p>
         The model is designed to work for any size organization. From small consultancies and large enterprises, to nonprofit/NGOs and government agencies, it provides actionable guides for establishing or improving policies, employee-communication, training, and tools. It also includes a way to measure and document organizational, cultural and technical capabilities.
       </p>
       <p>
-        The W3C Accessibility Maturity Model is intended to be independent of the requirements in relevant technical accessibility standards, such as WAI-ARIA and the Web Content Accessibility Guidelines (WCAG).
+        The Accessibility Maturity Model is intended to be independent of the requirements in relevant technical accessibility standards, such as WAI-ARIA and the Web Content Accessibility Guidelines (WCAG).
       </p>
       <p>
         Digital accessibility is a journey. Humans have a wide range of needs and preferences when it comes to using digital products, so there&#8217;s no one-size-fits-all solution. This can make it challenging to address every individual requirement. However, with a solid maturity model organizations can make significant progress towards improving accessibility and creating inclusive experiences for as many people as possible, meeting your consumers and employees where they&#8217;re at.
@@ -88,18 +88,18 @@
     <section id="introduction">
       <h2>Introduction</h2>
       <section id="About-maturity-model">
-        <h3>About the W3C Accessibility Maturity Model</h3>
+        <h3>About the Accessibility Maturity Model</h3>
         <p>Incorporating considerations for the accessibility of [=Information and Communications Technology=] (ICT) Accessibility into an [=organization=]’s workflow and quality governance can be a complex process. While some organizations have individuals or departments that support accessibility, many do not recognize the importance of ICT accessibility as a requirement, or the need for accessibility governance systems. This can limit their ability to produce accessible products and services, including training and documentation, which are essential for inclusive digital environments.</p>
         <p>This challenge can be solved by encouraging organizations to establish and implement accessibility governance systems within their organizations. These systems integrate ICT accessibility criteria into policies, key business processes, organizational culture, and management structures in a consistent, repeatable, and measurable fashion. Only then can organizations address the complexities related to enabling ICT accessibility.</p>
-        <p>This proposed W3C Accessibility Maturity Model describes an overall framework for establishing a robust ICT accessibility program and identifying areas for improvement. The W3C Accessibility Maturity Model is a tool that:</p>
+        <p>This proposed Accessibility Maturity Model describes an overall framework for establishing a robust ICT accessibility program and identifying areas for improvement. The Accessibility Maturity Model is a tool that:</p>
         <ul>
           <li>Assesses the current effectiveness and capabilities of  an entire organization or subunits within the organization</li>
           <li>supports identification of gaps between the current capabilities and the next level of accessibility maturity</li>
           <li>supports plans for next steps to improve the organization's accessibility performance over time</li>
         </ul>
-        <p>Organizations know when they are doing well (or poorly) with product accessibility using audit reports and bug counts. However, these metrics don’t indicate how the organization is doing operationally to continue to produce accessible products without examining some key corporate processes. The W3C Accessibility ​Maturity Model is a big part of a “shift-left” methodology of preventing problems from recurring, not fixing them after they have happened.</p>
+        <p>Organizations know when they are doing well (or poorly) with product accessibility using audit reports and bug counts. However, these metrics don’t indicate how the organization is doing operationally to continue to produce accessible products without examining some key corporate processes. The Accessibility Maturity Model is a big part of a “shift-left” methodology of preventing problems from recurring, not fixing them after they have happened.</p>
 
-        <p>​Most maturity models contain a number of levels with increasing levels of maturity. Each level contains a definition, controls, a list of processes, and [=proof points=] that can be produced for an organization to legitimately claim that they are at a particular level of maturity.</p>
+        <p>Most maturity models contain a number of levels with increasing levels of maturity. Each level contains a definition, controls, a list of processes, and [=proof points=] that can be produced for an organization to legitimately claim that they are at a particular level of maturity.</p>
 
         <p>Accessibility maturity modeling is very different than accessibility conformance testing</p>
         <ul>
@@ -108,7 +108,7 @@ <h3>About the W3C Accessibility Maturity Model</h3>
         </ul>
       </section>
       <section id="WCAG-maturity-model-audience">
-        <h3>Audience for the W3C Accessibility Maturity Model</h3>
+        <h3>Audience for the Accessibility Maturity Model</h3>
         <p>This document is intended to guide and evaluate the levels of organizational accessibility maturity that encompasses a public or private sector organization at any scale.</p>
         <p>The primary audience for this maturity model is:</p>
         <ul>
@@ -123,9 +123,9 @@ <h4>Scope</h4>
       </section>
       <section id="existing-research">
         <h3>Existing Research and Standards</h3>
-        <p>The W3C maturity model has been developed using research of existing maturity models and standards outside of WCAG. For example, </p>
+        <p>The Accessibility Maturity Model has been developed using research of existing maturity models and standards outside of WCAG. For example, </p>
           <ul>
-            <li>ISO/IEC 30071-1:2019 Information Technology - Development Of User Interface Accessibility - Part 1: Code Of Practice For Creating Accessible ICT Products And Services <p>This ISO standard includes specifics to the incorporation of accessibility practices into the design and development process. This is orthogonal to the W3C Accessibility Maturity Model which provides a way to assess an organization's accessibility maturity in dimensions beyond the design and development process. Adherence to ISO 30071-1:2019 could be used as a [=proof point=] for the maturity of the ICT Development Lifecycle dimension.</p></li>
+            <li>ISO/IEC 30071-1:2019 Information Technology - Development Of User Interface Accessibility - Part 1: Code Of Practice For Creating Accessible ICT Products And Services <p>This ISO standard includes specifics to the incorporation of accessibility practices into the design and development process. This is orthogonal to the Accessibility Maturity Model which provides a way to assess an organization's accessibility maturity in dimensions beyond the design and development process. Adherence to ISO 30071-1:2019 could be used as a [=proof point=] for the maturity of the ICT Development Lifecycle dimension.</p></li>
           </ul>
         <p class="ednote">We intend to add other models the group has researched to this list.</p>
       </section>
@@ -169,7 +169,7 @@ <h3>Key terms</h3>
     </section>  
     <section id="maturity-model-structure">
       <h2>Maturity Model Structure</h2>
-      <p>The W3C Accessibility Maturity Model is organized around seven important aspects, or [=dimensions=], of an [=organization=] where accessibility maturity can improve conformance with accessibility standards and regulations.</p> 
+      <p>The Accessibility Maturity Model is organized around seven important aspects, or [=dimensions=], of an [=organization=] where accessibility maturity can improve conformance with accessibility standards and regulations.</p> 
       <p>Dimensions have a unique descriptive name with a high-level, plain-language summary of what the dimension covers. Each dimension has two sub-sections:</p>
       <ul>
         <li>Proof points, or tangible evidence, that can be used to demonstrate progress. Each [=proof point=] includes a high-level description. Deliverables are mostly self-explanatory, but in some cases, additional information is provided.</li>
@@ -232,7 +232,7 @@ <h3>Maturity Stages</h3>
         </section>
       <section id="assessment-template">
         <h3>Assessment Template</h3>
-        <p>Organizational ICT Accessibility Maturity is assessed using the W3C Accessibility Maturity Model assessment template. The template contains worksheet tabs specific to each [=dimension=]. The dimension tabs are organized with the dimension definitions and outcomes for each of the four [=maturity stages=] and provides a list of the dimension’s [=proof points=].</p>
+        <p>Organizational ICT Accessibility Maturity is assessed using the Accessibility Maturity Model assessment template. The template contains worksheet tabs specific to each [=dimension=]. The dimension tabs are organized with the dimension definitions and outcomes for each of the four [=maturity stages=] and provides a list of the dimension’s [=proof points=].</p>
         <p>The blank cells below each maturity stage are to be completed by the [=organization=] and provide space to document evidence that the organization has reached that stage. The evidence can include progress on [=proof point=] completion, or other relevant information that can be used to claim that the outcomes for that stage have been met.</p>
         <p>Proof points can span across multiple stages, work being initiated in one stage and completed in a more advanced stage.</p>
         <section id="assessment-template-excel">
@@ -411,7 +411,7 @@ <h4>Ratings for Evaluation</h4>
             <tr>
               <th>Inactive</th>
               <td>
-                <strong>Definition:</strong> No efforts to develop W3C accessibility knowledge or skills.
+                <strong>Definition:</strong> No efforts to develop accessibility knowledge or skills.
                 <p><strong>Outcomes:</strong></p> 
                 <ul>
                   <li>None; no accessibility effort at all around developing accessible technology, disability inclusion, or improving accessibility knowledge and skills.</li>
@@ -531,7 +531,7 @@ <h4>Ratings for Evaluation</h4>
               <td>
 								<strong>Definition:</strong> Customers: Fully trained [=customer=] support staff able to support users' accessibility questions. Multiple ways to communicate with technical support are provided that meet the needs of customers with disabilities. <p><strong>Outcomes:</strong></p>
 								<ul>
-									<li>Employees/Talent Acquisition: Candidates are offered [=accommodations=] for their interviews. Disability Employee Resource Group(s) provide social and professional support to employees with disabilities.</li>
+									<li>ICT Accessibility support available for all internally and externally used IT. Training programs are in place for IT support staff are trained and deployed. Continuous improvement plans ongoing.</li>
 								</ul>
 							</td>
             </tr>