ValueProposition

General

• Improved user experience will increase conversions. The improved user experience across the Web will accentuate the improvement.
• It will be easier and lower cost for merchants to provide a good checkout experience.
• This is an investment that will continue to bear fruit moving forward as it will be easier to integrate more payment methods into the checkout experience.
• There will also be security benefits, especially as it becomes easier to integrate more secure payment methods into the Web.
• This standardization effort is backed by industry.

Media Coverage

• What if ‘One Click’ Buying Were Internetwide?, New York Times, 25 September 2016

Notes on topics to address

• Different messaging for merchants of different sizes