Adding 2023 Planning page to OAI Marketing repo

2023-Planning.md

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+# Planning for 2023 
+
+### OpenAPI Outreach Committee - Fri, Jan 13, 2023
+
+Attending: Marsh G. , Agued Gama, Jesse, Amber Bennett, Chris Wood, Kevin Swiber, Neal Caidin, Stu Waldron
+
+## Strategy and Goals
+
+* Marsh: We are still working on what makes the community resonate 
+* What is a healthy community? Engagement? Numbers of new members? We need more involvement and people participating. AsyncAPI and GraphQL have done a good job, they are co-evolving with tooling. We took the spec out of Swagger, so we are a standard, which is different from software.
+* Kevin: difference between open source community and open standards. Open source software tends to have more iterations. A lot is done via email. Should we bring in more tools?
+* Stu: We are still struggling with finding relevance 
+
+## Tactics and activities
+
+* Kevin: Idea for partnering with events - mutually beneficial - We could focus on things like an OpenAPI track versus sponsorship, which would be more useful and cost less money.
+* Marsh: We should be shining a spotlight - help draw attention to tracks in conferences. We have had good success doing that in the past. 
+* Is there a list of API events?? - None for 2023 - Current list is out of date, produced prior to Covid.
+* API communities outreach
+  * Lorinda and team are looking to do some of those activities
+  * Marsh: We should connect with AsyncAPI (async nature connects well with OpenAPI), and GRPC should be transcoded to OpenAPI
+* Chris: Pick a vertical! OpenBanking has real interest and is wedding to APIs
+  * Marsh: Challenges with gathering data, what do we want to learn? Need a repeatable process.
+* Kevin: Invite tooling devs. They should have a say in building the spec.
+* Amber: BetterCloud challenge is maintaining other community APIs, staying up to date
+* Kevin: Very interested in hearing what Linux Foundation is doing with open standards
+* Marsh: Yes, to case studies since incentives drive case studies
+
+Annual report 
+* How APIs are being used? Is a huge project, previously considered hiring a firm to do this, problem is how to you get the data, we don’t know tooling, can’t tell - We could do survey but it needs to be more than just a 100 responses
+What is the adoption rate of each spec?
+* Chris: massive undertaking in terms of gathering data from the community. Not specific of what they are trying to find on who uses the OpenAPI spec and how - have a basis for a database
+* More notes [here](https://docs.google.com/document/d/19gLkynTLTJnd4bnHr-dCqLh544M2lAlL1VIIQJTEsw0/edit)
+
+![](img/outreach-planning-2023.png)

README.md

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 ## 📢 Welcome
 
-The OpenAPI Marketing Group is an effort to further the reach and impact of the
+The OpenAPI Outreach Committee is an effort to further the reach and impact of the
 [OpenAPI Specification](https://spec.openapis.org/oas/latest.html).
 
 - Led by passionate volunteers. 🙋
@@ -14,9 +14,9 @@ This repository contains
 welcoming both transparency and contribution. Feel free to
 [start your own discussion](https://github.com/OAI/Marketing/discussions)!
 
-## 🙌 Join the OpenAPI Marketing Group
+## 🙌 Join the OpenAPI Outreach Committee
 
-Feel free to indicate interest in joining the OpenAPI Marketing Group community
+Feel free to indicate interest in joining the OpenAPI Outreach Committee community
 activities by
 [creating a new issue](https://github.com/OAI/Marketing/issues/new) in this
 repository with the `invitation-request` label. This will get you:

img/temp.html

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