Awesome Digital Marketing

A curated list of awesome digital marketing video, software and resources.

Concepts of the digital marketing channel mix

Google’s 200 Ranking Factors: The Complete List (2019)

What's the Difference Between SEO and SEM?

How search engines rank pages

Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

MarTech Landscape: What is a supply-side platform (SSP)?

The 7 Best Social Media Channels for Business Marketing

A Beginner's Guide to Finding New Customers with Google Display Network Targeting

List of case studies that highlight the effective use of multichannel campaigns

Omnichannel vs Multichannel: Are they so different?

Online Glossary of Digital Marketing Terms

Integrated digital marketing

What is Integrated Marketing?

The Absolute Beginner's Guide to Google Analytics

How Google Ads works

These 10 Analytics Reports Will Improve Your AdWords Results

Insights into Facebook Ads

📹The Importance of Linking AdWords and Google Analytics Accounts - Google Best Practices

35 Amazing Web Analytics Tools that Rival Google Analytics

Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

SiriusXM to Buy Pandora for $3.5 Billion in Bid to Expand Reach

Understanding predictive analytics and predictive marketing

Predictive analytics (wikipeda)

Lessons from How Amazon Uses Big Data

How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions

How to Use Predictive Purchase Behavior Modeling to Understand Consumers

Traditional Lead Scoring vs Predictive Lead Scoring

Here’s to the Skeptics: Addressing Predictive Modeling Misconceptions

Debunking Myths About Predictive Analytics

4 Things to Know Before Building Data Science Into Your Organization

How Predictive Segmentation Converts Your Visitors into Customers

💻Customer Life Cycle - Predictive Customer Analytics — Part I

Recommend the Best Channels for Contact - Predictive Customer Analytics — Part II (with example)

Nine years on, ‘Big Data’ is finally hitting the mainstream

Implementing predictive marketing across channels

data preparation

Keep It Clean: Tips for Ensuring Data Hygiene

Propensity score analysis: A tool for MR

Instrumental-Variable Regression in R

Descriptive Statistics

Graphing Distributions

Descriptive Statistics and Graphic Displays

Optimizing return on investment (ROI)

20 Examples Of ROI And Results With Big Datahttps://content.pivotal.io/blog/20-examples-of-roi-and-results-with-big-data)

13 Ecommerce Conversion Optimization Examples (2018 Case Studies)

How to Retarget on Facebook

Bidding & Optimization Strategies To Take Your Search Marketing Results To The Next Level

The future of integrated digital marketing: Video, Mobile and AI

Professor Sinan Aral

MIT webpage with videos and articles