A curated list of awesome digital marketing video, software and resources.
Google’s 200 Ranking Factors: The Complete List (2019)
What's the Difference Between SEO and SEM?
Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know
MarTech Landscape: What is a supply-side platform (SSP)?
The 7 Best Social Media Channels for Business Marketing
A Beginner's Guide to Finding New Customers with Google Display Network Targeting
List of case studies that highlight the effective use of multichannel campaigns
Omnichannel vs Multichannel: Are they so different?
Online Glossary of Digital Marketing Terms
The Absolute Beginner's Guide to Google Analytics
These 10 Analytics Reports Will Improve Your AdWords Results
📹The Importance of Linking AdWords and Google Analytics Accounts - Google Best Practices
35 Amazing Web Analytics Tools that Rival Google Analytics
Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)
SiriusXM to Buy Pandora for $3.5 Billion in Bid to Expand Reach
Predictive analytics (wikipeda)
Lessons from How Amazon Uses Big Data
How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions
How to Use Predictive Purchase Behavior Modeling to Understand Consumers
Traditional Lead Scoring vs Predictive Lead Scoring
Here’s to the Skeptics: Addressing Predictive Modeling Misconceptions
Debunking Myths About Predictive Analytics
4 Things to Know Before Building Data Science Into Your Organization
How Predictive Segmentation Converts Your Visitors into Customers
💻Customer Life Cycle - Predictive Customer Analytics — Part I
Recommend the Best Channels for Contact - Predictive Customer Analytics — Part II (with example)
Nine years on, ‘Big Data’ is finally hitting the mainstream
Keep It Clean: Tips for Ensuring Data Hygiene
Propensity score analysis: A tool for MR
Instrumental-Variable Regression in R
Descriptive Statistics and Graphic Displays
20 Examples Of ROI And Results With Big Datahttps://content.pivotal.io/blog/20-examples-of-roi-and-results-with-big-data)
13 Ecommerce Conversion Optimization Examples (2018 Case Studies)
Bidding & Optimization Strategies To Take Your Search Marketing Results To The Next Level