fix: implement docker calls as make targets

[lemeurherve]

This PR replaces docker calls by make ones so there isn't an unjustified mix of these commands calls anymore and so that everything can be done via make commands from CI or locally. (Doc added)

Fixes:

• There is a mix of make and docker calls in the Jenkinsfile #420

Extracted from:

• chore: use docker bake to generate docker compose file #415

Testing done

CI

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[dduportal]

LGTM, with a few nits thanks!

[lemeurherve]

Self-merging as the pull request has been previously approved and the nits have been discussed and resolved.