logo, color pallet , typography, branding initial work

[priyatalwar]

Overview

To achieve consistency, communicate and present with clarity, we need to create our brand identity

Action Items

• Create a color palette
  • Kelly will try 3-color combos with each word having its own color
    • TechWorkExperience
    • TechWorkInternship
  • Color Palette - Still needs work depending on if we decided to keep the multi-color logo.
• Design a logo
• Typography
  • Please vote font style. Heading and Body. Leave a comment if any.
    • Currently on pause because we need to see what the fonts look like with the colors
• Improve images

Resources/Instructions

Google doc -Thoughts On Research Report Deck And Branding

Related issues

• Brand Values
• UserTesting for our two domain names for the Internship Project #96
• All issues with the branding label
• Review usecases for the project #97

Related work that is ready to be done or is being done:

• Comp Analysis (example: Intern works) C&C Analysis: Paid Internship placement #84
• [draft] Google search our brand attributes and taglines- to see results. #98
• Refine the mission statement #99
• Seena is going to take a pass at use cases from a PM point of view Review usecases for the project #97

Use these links

• Internship project figma file
• FigJam Brand Exercise - for Brand Identity
• Kelly's recording of what she expects from the brand personality exercise

Results

• Down to two names
  • TechWorkInternship
  • TechWorkExperience
• Decided on Tagline:
  • Where learning STEMS from doing
• Decided on Brand personality
  • [Name of Brand] has an inclusive, supportive, welcoming, experimental, fun, collaborative, forgiving, can-do personality.
• Decided on using colorful logo
  • coming soon
• Brand Values
  • Supportive: We incorporate mentorship into our culture. It supports through defined interaction with peers, pros and managers
  • Collaboration: 
We share ideas and knowledge on diverse cross functional teams to make better software.
  • Practical, Impactful & Fun: We have fun while work on visible projects addressing real world problems.
  • Innovative: 
We use Agile techniques, open source and ethical structures to achieve extraordinary results.
  • Structured / Adaptive:
We believe a program should be structured to reach your goals, and adaptive to your learning methodologies and creative thinking.
  • 
Inclusivity: We create a place of kindness, generosity and belonging, where you can feel welcome and confident irrespective of age, skill, background, and experience.

Depreciated links

• Kelly's view only Brand Platform draft - the content from this was moved to our main figma file on 2021-12-20
• Font and Color Figma - this got copied to the Internship team figma on 2021-12-07

[ExperimentsInHonesty]

[ExperimentsInHonesty]

@kellychoe

Can you provide some examples of how other companies have written their "Personality" page of a brand guide?

@ExperimentsInHonesty - I was hoping for a short paragraphic of how sesame street inspired us or the similar personality trades that the internship shares with sesame street. The above describes Sesamesteet, we need a few sentences to describe our connection and similar personality/Character trade with sesame street. this is currently what we have...

[ExperimentsInHonesty]

Hi @kellychoe, Any luck coming up with examples for us?

Can you provide some examples of how other companies have written their "Personality" page of a brand guide?

@ExperimentsInHonesty - I was hoping for a short paragraphic of how sesame street inspired us or the similar personality trades that the internship shares with sesame street. The above describes Sesamesteet, we need a few sentences to describe our connection and similar personality/Character trade with sesame street. this is currently what we have...

[Rabia2219]

Kelly has the following for us regarding the brand personality example:
Brand Personality: Traits of Top Brands
Jamie Oliver Brand
Avaon Haute Brand
Bandit Coffee Brand

[ExperimentsInHonesty]

In the Jamie Oliver style

Jamie Oliver Example

Because our brand is not a person, this does not seem like a good fit.

[ExperimentsInHonesty]

In the Nike Style

Nike Example

Drafts

• Bonnie: [Name of Brand] has an inclusive, supportive, inspirational and can-do personality.
• Priyanka: [Name of Brand] has a welcoming, supportive, kind, friendly, forgiving and curious personality.
• Rabia: [Name of Brand] has an inclusive environment, supportive, welcoming, patient personality.

All: [Name of Brand] has an inclusive, supportive, welcoming, experimental, forgiving, can-do personality.

[ExperimentsInHonesty]

In the Avon Style

Avon Example

• Perform Analysis of Avon's Personality document
  • Keep in mind how to write content on the website and marketing materials?
  • How does the voice sound?
• Identified word and phrases that describe our voice for the project
• Write a Narrative version similar to Avons

Analysis of what they are communicating

• Tone (no jokes/yes casual but not stodgy)
• Technical (results oriented explanations over technical jargon but be technical when you need to)
• Industry standard language while being grounded (to prove you know what you are talking about without loosing your audience or showing off when an ordinary word will do)
• empowerment
• contractions ok

Analysis of Internship brand

from our documents in the wiki

• Tone is factual
• Clear path - easy to understand where to go next
• provide examples wherever possible
• soft skills advice giving throughout
• opportunities for self evaluation
• Conversational
• methodical and informative
• nonjudgmental
• succinct
• respectful no matter how little experience the audience has
• responsible
• professional
• enthusiastic
• liberal use of emojis
• contractions ok
• Voice should be genuine
  • DO: letting them know how much and why you valued your experience with them
  • Don't: Don't say, "you are the best leader I have ever met" (flattery)
  • Example: I appreciate your exacting standards, working on your team has really made me raise my game. Would you be willing to give me a recommendation?
• ethical

[ExperimentsInHonesty]

In the Bandit Coffee style

Bandit Coffee Example

• Review example
• figure out next steps

Review of the Bandit Coffee Brand, product personality

• This personality is for a product within a brand
• They mention Target Audience, which can helpful
• They also talk about why the name is choosen

[ExperimentsInHonesty]

@kellychoe we have been working on the personality. All our notes are above. We can review with you on Thursday when we meet.

[kellychoe]

Amazing! :)

…

On 24 Jan 2022, at 2:43 PM, Bonnie Wolfe ***@***.***> wrote: @kellychoe <https://github.com/kellychoe> we have been working on the personality. All our notes are above. We can review with you on Thursday when we meet. — Reply to this email directly, view it on GitHub <#68 (comment)>, or unsubscribe <https://github.com/notifications/unsubscribe-auth/AV6WARNBRJFWPHTVDWMV4KTUXWTVJANCNFSM5FZG3MNA>. Triage notifications on the go with GitHub Mobile for iOS <https://apps.apple.com/app/apple-store/id1477376905?ct=notification-email&mt=8&pt=524675> or Android <https://play.google.com/store/apps/details?id=com.github.android&referrer=utm_campaign%3Dnotification-email%26utm_medium%3Demail%26utm_source%3Dgithub>. You are receiving this because you were mentioned.

[ExperimentsInHonesty]

• Supportive:
• Collaboration: 

• Practical, Impactful & Fun:
• Innovative: 

• Structured / Adaptive:

• 
Inclusivity:

All: [Name of Brand] has an inclusive, supportive, welcoming, experimental, fun, collaborative, forgiving, can-do personality.

[ExperimentsInHonesty]

Please provide update

1. Progress: "What is the current status of your project? What have you completed and what is left to do?"
2. Blockers: "Difficulties or errors encountered."
3. Availability: "How much time will you have this week to work on this issue?"
4. ETA: "When do you expect this issue to be completed?"
5. Pictures (if necessary): "Add any pictures that will help illustrate what you are working on."

[ExperimentsInHonesty]

Progress: Met with Susan to compile notes from all team meeting and figure out next steps
Blockers: None
Availability: plenty
ETA: Hopefully in the next week.

[ExperimentsInHonesty]

we have moved all this info to the wiki https://github.com/hackforla/internship/wiki/Internship-Brand-Book